Michal has been working with leading e-commerce players in Slovakia and Central Europe, with turnovers ranging from 1 to 50 million euros, for over 6 years. His expertise spans key areas such as accurate measurement, channel and product analysis, and strategic performance marketing setup.

He spent several years leading a team of specialists dedicated to setting up and optimizing performance campaigns. In addition, he provided training in PPC and web analytics. Throughout his career, Michal has assisted more than 30 clients in setting up and optimizing their performance campaigns.

His strengths are rooted in performance marketing and the automation of campaigns through scripts and analytical tools.