SEO (Search Engine Optimization)

Definition

SEO is defined as search engine optimization for website. This method modifying (optimizing) a website to make it more easily searchable in organic (unpaid) search results. The goal of SEO is to get a website to the top of the organic search results for selected keywords that will yield the highest conversions. SEO is divided into two basic areas, namely on-page and off-page.  

Application

SEO can be used in the following key search engines:  

  • Google - Worldwide,
  • Seznam - Czech Republic (especially population 30+),
  • Bing - Germany, Austria, England, USA, Canada,
  • Yandex - Russia,
  • Baidu - China.