The highest number of e-shops per inhabitant, strong competition and demanding customers – this is how we could characterise the Czech market in brief. Does this frighten you? If you want to establish yourself in Central and Eastern Europe, the Czech Republic is one of the key countries for doing so, and it offers plenty of opportunities if you’re ready to grow. Let’s take a look at them more specifically.

Have you heard of him? With the growing popularity of social networks, the popularity of influencer marketing also grows. In fact, a customer is up to 71% more likely to buy your product if it has been recommended to them on social media. Even though at first glance this may seem to be an attractive method of advertising, working with influencers is not always the easiest approach. Therefore, before you decide on it, read how it all works and what to keep an eye out for. You’ll find everything you need in our blog.

You ask whether it’s worth starting your own business in Slovakia? This country offers more than meets the eye at first glance. E-commerce is continuously growing, and shopping online is now perfectly natural for most Slovaks. Find out more about the opportunities offered on the Slovak market.

If you do business in the area of e-commerce, it is certainly clear to you that keeping up with the times is a must. Have you ever updated a front-end or back-end system only to find that it brought you an endless number of worries? Headless e-commerce may be just the solution you need. Do you know how it works, what it is based on and why you should think about choosing to use it? You’ll learn everything you need to know in our blog.

What trends are currently driving the European e-commerce world? Have you heard yet about the most interesting movements on the market, interesting investments or news in logistics? Read the first in a series of our regular e-commerce news blogs and stay in the picture. We bring the most interesting numbers from our region and the world for the first half of 2022.

Cooperation with Opinest usually begins with a full-day workshop with the client. The average time for preparing for the workshop (the introductory call, questionnaire, additional questions, analysis of available data), conducting the workshop, the evaluation and then preparation of the strategy for the next 12 months for the Opinest team is 32 to 40 hours.

The dramatic situation in Ukraine significantly affects the lives of each and every one of us. The atmosphere is changing from hour to hour and gradually moving into the business world. Concerns, possible scenarios and unpredictable reactions are arising. What do the potential risks of war mean in the digital world?

To achieve a return on investment in an e-commerce project, it is necessary to monitor the Key Performance Indicators (KPI). These will tell us if the investment is paying off and what potentially needs to be done to improve the situation. We looked at how to become familiar with a number of indicators and how to get a picture of the real state of the company.

A relatively common problem for the owners of e-shops is calculating the level of fixed costs. Only a small percentage of people know how to correctly calculate the percentage of marketing costs. Do you know how to correctly set up and calculate cost levels in your e-commerce business? In this article we’ll take a look at this together.

With the gradual growth of e-shops, many mistakes occur that many owners are either unaware of or underestimate their importance. Aside from automation, important steps also include communicating with customers or creating the best possible user experience. Let’s run through these points together.