In the world of business, expansion is a key step for growth. Many e-shop owners fear expansion, particularly the risk of burning out their investment. In this blog, we delve into the topic of expansion in depth with our consultant, Matej Karaba. Why is expansion important in business? What strategic steps form the basis for successful expansion, and what pitfalls should be avoided?

Germans are the most complicated customers in the world according to many experts. Compared with other European countries, however, Germany can boast an above-average number of online customers. This country can be a challenge for exporting; therefore, the article presents all the important information you need to know before exporting there, from the biggest players in the German market through payment gateways to the country’s e-commerce trend.

A focus on ecological solutions, shopping especially via smartphones and the strong standing of international e-commerce companies. Austria is one of the main consumer markets in Europe, with a high standard of living and high purchasing power and a population that likes to order mainly from abroad. Are you planning to export to this progressive, ecologically minded country in Central Europe? In the next edition of our magazine, we focus on Austria.

A growth rate double that of many Central European countries despite the much lower number of online stores – this is how we could start by summarising the Adriatic jewel of e-commerce – Croatia. Even though the customer base here is somewhat smaller than in other European countries, growing mobile penetration and trust in online shopping make Croatia an ideal country for exports. Sharpen your attention and think with us about the expansion to the south, particularly now, while entry costs to this market are still relatively low.

Forecasts of a favourable growth rate in the future, the fifth fastest Internet connection in the world and potential in almost every area of e-commerce. The Romanian market may seem moderately flooded at the moment, but it still offers many opportunities. Choose the largest country in the Balkans for your export, one that boasts, in addition to a unique space for growth, one of the highest levels of mobile phone penetration in the world. You’ll find all the important information you need to know before exporting to Romania in our blog.

With high growth potential and low competition, the Slovenian e-commerce market is primarily dominated by local e-shops with dozens of products in various categories. Get an overview of all the important information you should know before you decide to export to Slovenia.

Whether you are creating a new e-shop or rebranding an existing one, take a moment to think about the ending of your domain. If you operate in Slovakia, you’ll probably reach for a local domain (.sk). But don’t forget that in a few years you may be expanding beyond the country’s borders, and a local domain will not be sufficient for you. So, which should you prefer?

Poland ranks among the countries with the fastest growing e-commerce market in Europe, though the pandemic has significantly affected the shopping habits of its customers. The most popular category is fashion, but all segments of e-commerce have high growth potential. In the next instalment of our export magazine, we bring you everything you need to know when planning to export to Poland; from basic data to payment gateway prices and current market trends.

Easy access to Internet devices, growth in monthly income and household consumption, higher trust in online sellers and payments. Due to all these factors, Hungary is the country with the highest e-commerce growth rate in its region. We focus on the opportunities that this market offers, as well as the risks that one must be careful about when exporting, in the new segment of our export magazine.

The highest number of e-shops per inhabitant, strong competition and demanding customers – this is how we could characterise the Czech market in brief. Does this frighten you? If you want to establish yourself in Central and Eastern Europe, the Czech Republic is one of the key countries for doing so, and it offers plenty of opportunities if you’re ready to grow. Let’s take a look at them more specifically.